Photo credit: Windell H. Oskay,
on creative engineering and new media art

Flying foam letters

October 7th, 2010


Giant foam letters that float up in the sky.

At first, I’ll admit, I thought this was an art piece, but it seems it is actually a form of advertising created by a company called Flogos. The video on YouTube has been making the rounds – I spotted it on create digital motion but with very little info on about what it is. Apparently the video is from the IFA (Internationale Funkaufstellung ) Berlin, a consumer electronics fair. Create Digital Motion wrote about it under the heading “Printing in Floating Foam: 3D Printing, Into the Sky”, but as far as I can make out it’s not really 3D printing. The foam is basically a sort of soap-based foam inflated with lighter-than-air gases (helium, probably) and then extruded through a stencil.

Anyway, clever, and beautiful.

Also, this marks my return to blogging here after a long hiatus. The theme for October: Things that fly. Stay tuned.